About_Saga.txt

Edited today

About_Saga.txt

About_Saga.txt

Edited today

About / Profile

1 person selected

I help teams make complicated services easier to discuss and use.

I’m Saga, a product designer based in London. I work where research, product strategy and interface design overlap. Usually that means services where the right answer is not obvious and the words matter as much as the flow.

I like making the decision visible: what we know, what we are assuming, what we will test and what we are choosing not to build. That gives researchers, engineers and product partners something concrete to challenge together.

Saga Kerr seated beside a work desk in a bright studio

Portrait / selected

Capabilities

What I do

Frame product questions with teams

Plan and run focused user research

Prototype and test difficult interactions

Design accessible product interfaces

Build and govern shared patterns

Toolkit

Tools I use

Figma, FigJam, Maze, Lookback, Dovetail, Notion and whatever gets the team closest to the decision. Tools change; the record of why we chose something should not.

Timeline / Experience

Experience

Company, role and year only. For more detail, get in touch or visit LinkedIn.

Latchfield · product design studio

Lead product designer

2024–present

Common Current

Senior product designer

2021–2024

Little March

Product designer

2018–2021

© 2026 Saga Kerr

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© 2026 Saga Kerr

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Canvas saved · 11:08

© 2026 Saga Kerr

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Canvas saved · 11:08

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